Time flies away like a bird! 2016 feels like yesterday when we were busy strategizing for SEO success in 2016 and boom we are already in the middle of the first quarter of 2017. It’s time again for planning, organizing and budgeting for your SEO accomplishment. One important thing that you need to remember as a prestigious web agency is that there is no shortcut to success and the only way to massive organic traffic to your site is patience and perseverance.
Documented below are a handful of useful tips that can lead to your SEO Success in 2017 and beyond. Have a quick look:
- Prioritizing User Intent” and RankBrain: When developing your content both user intent and Rank brain (Google’s machine-learning artificial system) should be examined together, not individually. As compared to yesteryears, search engines are focusing on the quality of content instead of quantity (more keywords and links). While getting quality content with targeted keywords might sound difficult to achieve, but isn’t SEO all about prioritizing what users want?
- Structured Data: Search engines tend to improve their algorithm on a regular basis; it is beneficial to inform search engines regarding your page content by making use of structured data. This will allow the search engines to better understand what the pages are all about, and how they should be classified.Beyond this, you should use Google My Business to complete information provided through structured data. The information submitted is verified by Google’s team, which further removes inaccurate details.
- Local SEO: This is one area that is experiencing continuous improvement andit can be well expected that localized search results in 2017 will become moreprecise and impactful to users and businesses alike. In fact, with surge in search terms such as “… near me”, Google has been striving to offer search results near the customer looking for a particular product/ service near him/ her. While you might reason that local searches are influenced by the business location nearest to the user performing the query, the fact is that if your business seems appropriate to the users, it might actually rank higher in SERPs and Google maps than your competitors.
To sum it up, all we can say is that the aforementioned strategies are tried and tested and can turn out to be game changers for your business in 2017 and ahead.